Messaging serves as a guidepost for how the community connects with your school and its mission and values. How you build your messaging, including website and social media content, the development and implementation of unique content channels (i.e. a blog or podcast), event direction, and emails that you send to a current or prospective family - informs and influences the school’s brand. By using your own data and national enrollment trends to shape your messaging, you can harness momentum in your community.
Join a three-part deep dive to explore the key distinctions between recruitment and retention messaging, what you need to know before you create messaging, and how to secure buy-in from your school’s constituents.
Program Outline
This program will include opportunities to share and learn together through both expert-led content and peer-to-peer modalities. The program will include small projects outside of the live sessions.
Session One: Harnessing the Power of Data
Thursday, November 18, 2021
12:00 PM - 1:30 PM ET
9:00 AM - 10:30 AM PT
Session Two: Message Creation Through the Lens of Your Mission
Wednesday, December 15, 2021
1:00 PM - 3:00 PM ET
10:00 AM - 12:00 PM PT
Session Three: Now What? A Guide to Implementation
Wednesday, January 19, 2022
1:00 PM - 3:00 PM ET
10:00 AM - 12:00 PM PT