Terms for 21C Networking


A/B split testing: A marketing test method where an e-mail subscriber list is split into two groups; every other name in the list is sent one message, the other names getting a different message. The open, response and conversion rates to each message are tracked.

Crowdfunding: The work of individuals who network and pool their resources, usually via the Internet, to support efforts initiated by other people or organizations.

Crowdsourcing: The use of the “talents of the crowd” to answer questions and get information.

Dashboard: A single location used to watch metrics in marketing and social media in order to be able to view and monitor the successes and failures of attempts to reach the clientele.

Hashtag: A way of organizing Tweets for Twitter search engines. Users prefix a message with a community driven hashtag to enable others to discover relevant posts.

Key performance indicators (KPIs): A tool that helps organizations achieve goals through the definition and measurement of progress. KPIs are usually long-term considerations for an organization.

Network weaver: A person who intentionally and informally—and often serendipitously—weaves new and richer connections between and among people, groups and entities in networks.

PLN (Personal Learning Network): An informal learning network consisting of educators who connect with each other and learn in a personal learning environment (PLE) or personal learning community (PLC). With a PLN, educators connect to others with the goal of learning something as a result of that connection.

Social media: A term used to describe a variety of Web-based platforms, applications and technologies that enable people to socially interact with one another online. Some examples of social media sites and applications include Facebook, Del.icio.us, Twitter, Digg, Pinterest, blogs, and other sites that have content based on user participation and user generated content.

Social network, social networking: A social structure made of nodes that are generally individuals or organizations. A social network represents relationships and flows between people, groups, organizations, animals, computers or other information/knowledge processing entities. In common parlance, social networking is the act of participating in social media sites.


Edmodo (Edmodo.com): An educational site that takes the ideas of a social network and refines them to make it appropriate for a classroom.

Facebook group: Pages that you create within the Facebook social networking site that are based around a real-life interest or group or to declare an affiliation or association with people and things. Facebook groups create a community of people and friends to promote, share and discuss relevant topics.


Google hangout: A free video chat service from Google that enables both one-on-one chats and group chats with up to ten people at a time.

Nings (Ning.com): An Internet service that allows people to make personal online social networks.

Pinterest (pinterest.com): A social networking site that lets people share images and videos from their own personal media collection or from websites they visit. Pinterest uses a system of “boards” which contain a collection of photos on a given topic. On the Pinterest website the word pin is used to mean any image added to Pinterest, while the word board means a set of pins.

Tweet: Noun: A 140 character (maximum) post on a person’s Twitter account. Verb: The act of composing a message on Twitter.

#tweetchat: A conversation that goes on at a specific time on Twitter. People can join the conversation by following a specific #hashtag, and including that #hashtag in their replies.

Twitter (twitter.com): A company that provides a service by the same name, Twitter is a free, real-time short messaging service (SMS) that delivers messages on computers and handheld devices.

UStream: A website (ustream.tv) which consists of a network of diverse channels providing a platform for lifecasting and live video streaming of events online.

WizIQ (wizIQ.com): An online teaching platform with a range of tools for teaching online, from a virtual classroom, to functionality to create and deliver courses with assessment tools and content sharing features.

Wufoo (wufoo.com): A web application that helps people build online forms. ♦

Knowledge Topics
Teaching and Learning