School Advocacy

Summer 2018
קיץ תשע״ח

School Advocacy

Featured Articles

From the CEO: Seeing the Voices of Day School Advocates

Paul Bernstein
In the dramatic scene where the Torah is given at Mt. Sinai, we read that “all the people saw the voices and the blasts of lightning” (Shemot/Exodus 20:15). Much has been written and discussed about this synesthetic moment. What can it mean to “see” voices? Indeed, the paradox has led to less...

From the Board: A Tale of Two Philanthropies

Ann Pava
I like to believe that I’m passionate about a lot of things in the world, but the two causes closest to my heart are the Jewish Federations of North America and the Jewish day school movements. I have had the privilege of being a Federation professional, a Federation campaign chair, a Federation...

When in Rome, Create a Community

Barry Kislowicz
Over the course of this year, I had the opportunity to visit Rome and to work with leaders of its community day school. My intended purpose there was to assist them with a new strategic planning effort, but what I saw actually shed new light on the more familiar challenges faced by North American...
In This Issue

In the issue: School Advocacy

Elliott Rabin, Editor

Convince me that you have a seed there, and I am prepared to expect wonders. Henry David Thoreau

To convince someone to do something is one of the most mysterious activities we may undertake. We’re not talking about brainwashing, about manipulating people to do something they shouldn’t, that is unethical or against their interests. By “school advocacy,” we mean the elusive effort to persuade someone to do something that we believe is of limitless value to them, but that they may not be aware...

About This Issue
HaYidion School_Advocacy Summer 2018

This issue offers insights and strategies concerning school advocacy, by which is meant the ways that a school promotes itself, markets itself and speaks about itself. Authors offer insights into what day schools should know about young parents, and the various means to reach them, both online and in person. Other articles consider how schools can take some of their core practices, such as teaching Hebrew and supporting diverse learners, and use them in their promotion. Additionally, the issue looks at ways that day schools can tap into the larger community and its institutions for purposes of advocacy.

Click here to download the pdf and printer-friendly version of HaYidion.

Success Stories in Jewish Day Schools
Janice Prazoff
Jennifer Grubbs
Julie Fortune

Articles From This Issue

  • If You Build It, Get Them to Come: Marketing a New School
    Tikvah Wiener
  • Maximizing the Millennial Moment
    Chuck English
  • Cultivating Families through Community Programs
    Nili Simhai, Yael Steiner
  • On My Nightstand: Brief reviews of books that Prizmah staff are reading
  • Discovering the Unknown: More Research to Make the Case for Hebrew Language Learning
    Rafi Cashman, Mitchel Malkus
  • Spotlight On Teaching and Learning--PLC: Building Student Engagement
    Judy Weinstock and Nicole Kridos
  • Counterpoint: Mission Impossible--The Limits of Vision
    Elliot Spiegel
  • Reshet Roundup: Voices from the Field
    Debra Shaffer Seeman
  • Point: Jewish Schools, for Everyone
    Darren Kleinberg
  • On Board: Developing Effective Board Advocates
  • The Value Proposition of Reform Day School
    Miriam Heller Stern
  • Commentary: Inspiring Commitment
  • Two to Tango: Day Schools and Federations
    Marc Wolf, Daniel Held, Kim Hirsh, Chavie N. Kahn, Nancy Kriegel
  • The Advice Booth: Which Hat Do I Take Off?
    Amy Wasser
  • Lessons from Mezuzah about Redefining Success in Day Schools
    Manette Mayberg
  • From the Board: A Tale of Two Philanthropies
    Ann Pava
  • When in Rome, Create a Community
    Barry Kislowicz
  • From the CEO: Seeing the Voices of Day School Advocates
    Paul Bernstein
  • Embracing Local Culture
    Julie Fortune
  • Who Does Your School Think It Is?
    Andrea Naddaff in conversation with Donna Von Samek
  • In the issue: School Advocacy
    Elliott Rabin, Editor
  • Rebuilding Enrollment
    Jennifer Grubbs
  • Creating the Online Infrastructure for Successful Digital Word of Mouth
    Glenn Slavin
  • The Story Behind Creating Our Story
    Rachel Arcus-Goldberg, Tali Zelkowicz
  • Like Night and Day: Changing Our Open Houses
    Amy Schlussel
  • Increase Retention from Early Childhood Education to Kindergarten Through an Interactive Open House
    Jillian Bar-or
  • Open Houses for Fuller Enrollment
    Elisha Paul
  • Alumni: At the Corner of Engagement and Advocacy
    Alyssa Wolf
  • Dirty Words
    Janice Prazoff
  • Why Teaching to Diverse Learners Is a Smart Equation
    Elizabeth Fox, Rafi Kalman, Debbie Niderberg
  • Ambassadorship: A Powerful Recruitment Tool
    Philippa Lichterman
  • What Current—and Prospective—Jewish Day School Parents Think About Day School
    Daniel Chiat, Dan Perla, Traci Stratford
  • What Is the Value of Jewish Day School?
    Jon Kelsen, Ora Horn Prouser
  • Your Marketing Questions—Answered
    Laura Sheridan