HAYIDION The Prizmah Journal


School Advocacy

School Advocacy

This issue offers insights and strategies concerning school advocacy, by which is meant the ways that a school promotes itself, markets itself and speaks about itself. Authors offer insights into what day schools should know about young parents, and the various means to reach them, both online and in person. Other articles consider how schools can take some of their core practices, such as teaching Hebrew and supporting diverse learners, and use them in their promotion. Additionally, the issue looks at ways that day schools can tap into the larger community and its institutions for purposes of advocacy.

Click here to download the pdf and printer-friendly version of HaYidion.


Your Marketing Questions—Answered

by Laura Sheridan May 30, 2018
RELATED TOPICS: AdvocacyTechnology

In my experience working with two-dozen Jewish day schools across North America to drive enrollment and improve retention, I’ve learned this: marketing a Jewish day school in 2018 is hard.

You have multiple target audiences, from educators and administrators to board members, parents, alumni and students. You have a product that requires continuous improvement to stay competitive. You have limited time, talent and money. And you have aggressive metrics to meet.

The Story Behind Creating Our Story

by Rachel Arcus-Goldberg, Tali Zelkowicz May 30, 2018
RELATED TOPICS: Advocacy

There’s Something Special About This School. This had been our tag line for over seven years. After our first visits at the school, both of us believed it wholeheartedly. Our director of admissions and marketing, an alumni parent herself, also believed it deeply. And our staff and faculty, as well as long time parents, knew it. But all of these people share one important trait: they have already been in the building, many times.

What Current—and Prospective—Jewish Day School Parents Think About Day School

by Daniel Chiat, Dan Perla, Traci Stratford May 30, 2018
RELATED TOPICS: AdvocacyParents

Since 2008, more than 50,000 parents, representing children in over 100 Jewish day schools, have participated in the PEJE-Measuring Success (MS) parent survey. Thousands more have provided critical feedback on their needs, priorities and perceptions through surveys designed by individual schools. The most successful Jewish day schools are able to act on three or more key themes emanating from a parent survey and see statistically significant improvement on those themes in subsequent surveys.

Alumni: At the Corner of Engagement and Advocacy

by Alyssa Wolf May 30, 2018 Solomon Schechter Day School of Bergen County, NJ
RELATED TOPICS: Advocacy

Oscar Wilde got it right when he said that experience is simply the name we give our mistakes. This axiom has certainly proven to be true over the past three years, as our school employed a range of traditional engagement strategies to transform indifferent alumni—especially millennials—into involved emissaries. Until recently, a great deal of effort was spent planning larger-scale events with perceived cachet, which supported a somewhat-flawed theory that the “right” events would draw in alumni; they didn’t.

Increase Retention from Early Childhood Education to Kindergarten Through an Interactive Open House

by Jillian Bar-or May 30, 2018 Shalom School, Sacramento
RELATED TOPICS: AdvocacyParents

For many Jewish day schools, retention from excellent early childhood education programs into day school kindergarten classes is a central focus of the admissions office. Retaining students in high-quality infant, toddler and preschool programs, when parents have no choice but to pay for care, can sometimes seem effortless. However, the tables often turn when a plethora of free public and other competitive independent school options becomes available at kindergarten.

Creating the Online Infrastructure for Successful Digital Word of Mouth

by Glenn Slavin May 30, 2018 Golda Och Academy, West Orange, NJ
RELATED TOPICS: AdvocacyTechnology

According to a Nielsen Global Trust in Advertising report, 92% of consumers trust recommendations from friends and family above all other forms of advertising. If word-of-mouth advertising is the unpaid spread of a positive marketing message from person to person, social media is the modern day, technological equivalent. Are you more likely to go to a new restaurant because the restaurant claims it is worth it or because a trusted friend says she had a great experience?

Who Does Your School Think It Is?

by Andrea Naddaff in conversation with Donna Von Samek May 30, 2018
RELATED TOPICS: Advocacy

A conversation between two creatives about
day school marketing and branding.

Andrea Naddaff is someone you might call a real marketing and branding guru. For over 20 years, Andrea and her team have been enlisted by some of New England’s most prominent universities, private schools and museums to develop their branding, websites and communications strategies.

On a spring day in April, Prizmah’s creative director, Donna Von Samek, sat down with her to talk about two of their favorite topics: marketing and schools. 

Lessons from Mezuzah about Redefining Success in Day Schools

by Manette Mayberg May 30, 2018

As we merited to make the journey from slavery to freedom, from the constraints within Egypt to the freedom and challenge of evolving into a nation, it is incumbent upon us to utilize this journey’s message to its fullest. The Passover story informs our work in Jewish education. From our raw beginnings as a people, what lesson can we draw that can direct us in our mission to prepare future generations of Jews in the deepest and most meaningful way possible?

Two to Tango: Day Schools and Federations

by Marc Wolf, Daniel Held, Kim Hirsh, Chavie N. Kahn, Nancy Kriegel May 30, 2018
RELATED TOPICS: AdvocacyFinancesCommunity

In a recent conversation about the sizable efforts made in England to strengthen Jewish day schools and yeshivas, Rabbi Lord Jonathan Sacks summarized the urgent need for communal support: “The world our children will inherit tomorrow is born in the schools we build today.” In the 21st century, we are blessed to have inherited Jewish day schools and yeshivas that are built on the experience, knowledge and passion of countless leaders who invested in creating and strengthening them. How do we as a community care for that inheritance so that it endures throughout future generations?

Point: Jewish Schools, for Everyone

by Darren Kleinberg May 30, 2018

In 1965, Shlomo Bardin, the visionary educator and founder of the Brandeis Camp Institute, articulated his case for establishing a college preparatory high school at the site in California. He declared that “the new Academy at Brandeis, California, is based on the premise that Judaism has something to say and to offer in regard to the conduct of [hu]man[ity] in our world.”