HAYIDION The Prizmah Journal

A Word from the Editor

by Dr. Barbara Davis Issue: Marketing Across the Spectrum

This issue of HaYidion was being prepared by the RAVSAK staff as most of us were getting ready to dip apples into honey. It reaches you about the time that your apples are being turned into applesauce to accompany your latkes. As a Chanukah gift, this issue will prove to be of immense value.

All of us, regardless of size or location, struggle with issues of image, marketing, public relations, recruitment and retention. The compilation of experience and expertise that you will find in this issue will make it a document to which you will refer frequently, and will share with boards, lay leaders, professional colleagues and all those who have an interest in the success of the community day school movement.

This issue of HaYidion further exemplifies one of the most important contributions that RAVSAK makes to day school education: the unique combination of practical advice addressing matters of immediate concern and the philosophical and pedagogical conversation that sustains us in all that we do.

We hope that you will enjoy, gain benefit from and be enlightened by this Chanukah issue of HaYidion, and that it will shed light as bright as your Chanukah candles into the wonderful world of community day school education.

Dr. Barbara Davis is the Secretary of RAVSAK, Editor of HaYidion and Head of School at the Syracuse Hebrew Day School in Dewitt, NY. She can be reached at shds@twcny.rr.com.

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Marketing Across the Spectrum

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