Retaining Students in Changing Times

By: Amy Adler
KC Topics: 
Retention of Existing Families, Coronavirus
Every year we strive to increase retention in our schools. 65% of schools reported an increase in enrollment inquiries in the recent Prizmah pulse survey. It is critical to plan now to retain these new students. In this webinar, we explore retention planning, tips on how to organize your retention activities and engagements, and leverage partners within a COVID landscape.


Amy Adler is Director of Catalyzing Resources at Prizmah where she consults with day schools in the areas of Admissions, Marketing, Development, and Tuition Assistance. After enrolling her eldest son in a Jewish day school, she was inspired by the mission and rich educational experience that day schools give children, and she decided to leave her corporate career of 10 years in sales, marketing, and branding. Amy spent eight years working at The Jewish Day School of Metropolitan Seattle, where she held positions as the Director of Admissions and Tuition Assistance, and the Director of Development. Amy has a BA in Communication and Public Relations. She and her husband live in Dallas, Texas, and all three of their children are enrolled in Jewish day school.

Orna Seigel is the director of enrollment and tuition assistance at the Charles E. Smith Jewish Day School in Rockville, Maryland. She has also worked as the director of admission and taught at Boston’s Jewish Community Day School as well as Gann Academy. Orna serves on the board of directors of the Association of Independent School Admission Professionals (AISAP) and on the leadership council for admission and enrollment professionals for our regional association, AISGW. Orna holds a B.A. from Wesleyan University and received Hebrew College’s prize for Outstanding Achievement in Jewish Education while pursuing her Master’s in Education as a Legacy Heritage Fellow.