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Grandparents, like alumni, are a seemingly obvious target market for any day school annual campaign, especially those working with students in grades K – 8. But most schools don’t know where to start or how to build...
Do I really need to market the annual campaign to the parent community? Don’t they know about the school already? The parent body just might be the single most important target market for a day school annual campaign. Why...
The launch of the Generations Endowment Campaign seven years ago, in partnership with BJE (Builders of Jewish Education) and PEJE (Partnership for Excellence in Jewish Education), was a visionary advancement in securing a...
In Greater Toronto, we are blessed with an abundance of day schools of different sizes and identities, from elementary through high school, 14 of which receive funding from the UJA Federation. In many ways, the market is...
Before launching a private consulting practice, I served for five years as director of development at a sizable Orthodox school in a major metropolis. On my first visit as a consultant to a small school, I found myself...
If you want to increase your fundraising, improve your relationships, align your staff and get creative, summer is your golden time. As June 30 approaches, we urge you to plan to use this valuable time wisely, even though it...
The History We’re an EC-8th grade community day school with about 350 students. We held a traditional golf tournament for 10 years and used the proceeds to endow a $250,000 scholarship fund. Over time, the expenses of the...
If Rip Van Winkle were to wake up in a number of our schools today, he would recognize everything. This is how we felt four years ago. We knew that we had to “catch up.” And along came a new head of school, who wanted Rip Van...