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Heather McPherson, Director of Advancement at Children's Community School It is our job to illuminate our schools with stories. All publicity is good publicity....you want people to have heard of your school, even if what...
Last Friday while cooking for Shabbat, I listened to a podcast episode called A is for Afrocentric , which followed the deliberations of Eric (the podcast host) and his wife, Carla, figuring out where to send their daughter...
Do you consider yourself a loyal person? As a marketer, I’m fascinated by the concept of loyalty. Where does it come from? Why is it so elusive that companies have entire departments dedicated to its cultivation? How do...
This post first published on eJewishPhilanthropy . By Dr. Sarah Levy and Elana Shapiro While Jewish day school education has been proven to have significant impact on its students, study after study also shows the impact of...
In Telling the Story of Your School , I shared the idea that everyone plays a role in creating the mosaic that is the story of a school. This multimedia mosaic unfolds over time and in a variety of ways. Authenticity and...
Storytelling. It's a big idea. The theme of the 2017 Prizmah Conference was "The Power of Story" because stories are meaningful. Stories captivate our attention, play to our emotions. Stories are how we understand ourselves...
One of the more common roles parents play in Jewish day schools, either informally or “officially,” is as ambassadors to the prospective families. Shayna Friedman, Director of Admission at Denver Jewish Day School, recently...
Creating a high-end brand for your school on a low-end budget It was 6pm on a beautiful spring day and I was about to go home. In my past professional life, as an account executive at a luxury retailer, this was considered...